Overview of providers used by egta members for streaming delivery of audio content and advertising

Category: Requests

Date: 2 September 2022

egta survey on the size of online audio market and ad insertion providers and strategies

Category: Requests

Date: 20 April 2021

In this week’s egtabite, we showcase a successful German audio project centred around a popular celebrity that combines a podcast, online radio, music channels, an Alexa skill and a FM show all coming together in a comprehensive cross-platform audio strategy. This project shows how radio stations can create original online audio projects that further strengthen their FM content and bring in new listeners across all platforms.

Category: egtabites

Date: 27 November 2020

Digital stations and DAB+ offer great possibilities to involve clients and experiment with listener engagement and music genres.

Category: egtabites

Date: 18 September 2020

Podcasting is the hot topic of 2019 and generates a lot of interest among advertisers, agencies and broadcasters. To help radio broadcasters and sales houses get into the podcast business and successfully produce, promote and monetise their podcast portfolio, egta publishes a new insight: Podcast Monetisation Strategies & Best Practices – How Radio Companies Can Ride the Podcast Wave.

Category: egtabites

Date: 14 June 2019

BNR is The Netherlands’ only commercial news-radio station and is part of a strong print group - FD Mediagroep (FDMG). It has a selective, engaged audience and a strong reach, especially amongst business audiences.

BNR decided to react to market trends and to claim the Dutch on-demand audio market by building a thriving and profitable podcast business and become the synonym when it comes to podcasting. They developed a long-term strategy up to 2022 to achieve just that.

Category: egtabites

Date: 31 May 2019

An overview of podcasting consumption, monetisation & revenue sources with examples of European initiatives. Compilation of research, articles and presentations.

Category: Requests

Date: 22 March 2019

The Spot on Podcast #2

Category: egtabites

Date: 8 February 2019

Compilation of reseach and charts regarding sales, penetration and usage habits.

Category: Requests

Date: 13 December 2018

AI-powered assistants, voice user interface and specifically smart speakers such as Amazon Echo or Google Home are the topic in the audio industry. In order to excel in the online audio domain and to compete with the existing audio alternatives, radio brands should experiment and test various online audio products, learn about listeners’ expectations for audio entertainment to be more interactive and consider what radio can offer to meet them.

We covered the rise of voice activation and its importance for radio in our previous egtabites here  and here. Now that smart speakers are being sold, or are about to be launched in most European markets, egta compiled several examples of successful skills and apps developed by radio publishers as an inspiration for the possibilities this new platform offers on top of a simple online stream of radio stations.

Category: egtabites

Date: 11 May 2018

Audio and especially podcasting is having a momentum, millions of listeners are turning to podcasts for information, entertainment, and connection to the world. Advertisers and agencies are taking notice: 77% of advertisers and agencies agree advertising in podcasts represents an untapped opportunity, while 66% of marketers will experiment with advertising in podcasts in 2018 according to the new study The Rise of the Digital Audio Advertiser by DAX in the UK.

Category: egtabites

Date: 13 April 2018

In this week’s egtabite we share the results of the first comprehensive research into the growing podcast market in Germany regarding podcast consumption and its advertising potential. As most data about podcasting come from the US this survey offers valuable insights from one of the biggest European markets.

Category: egtabites

Date: 16 February 2018

With this week’s egtabite we would like to introduce one of the innovative companies working in the audio area egta recently met with during the Radio Study Trip to California.

Launched in 2015, Otto Radio offers users a way to listen to spoken-word audio – primarily news, podcasts and audiobooks – personalised to each listener’s unique set of interests. In much the same way that Pandora leverages the Music Genome Project to personalise music, Otto Radio personalises news, podcasts, audiobook recommendations and other audio storytelling formats. Otto Radio cooperates with audio publishers and offers them an additional distribution channel and repurposing of their spoken word content.

Category: egtabites

Date: 8 December 2017

Podcast and on demand audio are a hot topic in the audio space and many publishers are developing their strategies to expand this category within their offer. One of the barriers is a lack of proper measurement tools and standards, recognised by publishers and advertisers. An industry-wide initiative in Sweden came up with a solution and developed the Swedish Podcast Measurement Standard – Poddindex. It went live in November 2017.

Category: egtabites

Date: 24 November 2017

Click here to download.

What's included in this report?

» An overview of the key functionalities of more than 60 radio aggregators and other online audio services.
» The strategies available to radio broadcasters and their sales houses with regard to online radio aggregators.
» Classification of the different types of online radio aggregator currently available to listeners and their innovative features.
» The business models, revenue sources and advertising formats deployed by online radio aggregators.
» Analysis of how online radio aggregators offer both advantages and challenges for broadcasters.
» A look at the relationship between aggregators and radio broadcasters, including a legal case study involving one of Europe's most popular platforms.
» Market-by-market overviews based on insights from egta members.

Category: egta insights

Date: 1 June 2017

As the audience of online radio continues to grow, media buyers and planners are demanding proof of the effectiveness of their digital audio campaigns. RMS, the German audio sales house, has a long history of research proving the power of FM radio, and to meet the demands of its clients for convergence research, the company has developed a new tool called RMS AUDIO TOTAL Tracker. This analyses the effectiveness of campaigns delivered to three different groups of listeners: FM radio exclusive listeners, online audio exclusive listeners and those who listen to both (mix listeners).

Category: egtabites

Date: 10 February 2017

egta overview on data strategies for Radio.

This report is designed to help radio broadcasters and their commercial departments better understand today's data and digital advertising ecosystem. It offers both practical advice and recommendations as well as insights on the technologies and processes that can deliver more advanced audience targeting and enrich the value of audio advertising inventory.

Click here to download.

Category: egta insights

Date: 1 February 2017

This week’s egtabite looks at personalised digital advertising, sometimes referred to as programmatic creative, a form of advertising that harnesses rich and varied datasets to serve individualised messages to consumers.

Personalised advertising is becoming increasingly commonplace in digital display advertising, and the first online video ads to feature personalisation started to be deployed in 2014. Now, the same advantages of reaching the right consumer at the right time and place with the most content-appropriate message are available for digital audio for the first time.

Category: egtabites

Date: 27 January 2017

egta collected an overwiev of collecting societies in various countries which are responsible for royalty distribution and music licensing deals for online audio. Compilation also includes overview of fees for various categories like simulcast, on-demand, podcasts etc.

Category: Requests

Date: 23 January 2017

This week, egtabites heads into the relatively uncharted territory of podcast advertising, with a case that provides some answers to that often-asked question – how can we make the most of the advertising opportunities around podcasting’s growing audience?

Swedish broadcaster MTG Radio brought together a pair of influential podcasters with a forward-thinking advertiser to conduct a successful native audio advertising campaign.

Category: egtabites

Date: 7 October 2016

This week’s egtabite brings you The Sound Drop, Pepsi Co’s innovative new music platform designed to help the brand build a deeper relationship with an audience of music lovers and to help emerging artists. In a great example of cooperation between an iconic brand, radio, technology and new music, Pepsi Co is partnering with iHeartMedia – the leading radio broadcaster in the US – to achieve scale and to drive the project.

Category: egtabites

Date: 23 September 2016

It’s back to the future for this week’s egtabite, as we showcase the evolution of REGIOCAST’s Radio.likemee app – first featured in egtabite No. 87 – into an effective brand platform for advertisers.

Category: egtabites

Date: 9 September 2016

Category: egtabites

Date: 29 January 2016

This report sets out the changing landscape of online audio and explores the new audience measurement techniques that are being applied to the medium. Sample-based and census-level measurement methodologies are being deployed to measure online audio listening, in some cases in combination to provide a holistic view of the audience across analogue and digital channels. So-called hybrid methodologies, which link sample and census data together, are in their infancy, with the first such project launched in Germany in late 2015. This report also highlights developments in France and the US, featuring interviews with a number of leading experts in the field.

Category: egta insights

Date: 29 January 2016

Category: egtabites

Date: 11 December 2015

This week’s egtabite showcases Chameleon – a multimedia entertainment portal created by the leading radio broadcasters of Russia and Turkey. Chameleon brings something completely new to the Russian radio landscape, featuring a unique blend of radio heritage, video and editorial content in a slick and attractive platform that adapts responsively to work on the screen of any connected device.

Category: egtabites

Date: 27 November 2015

Category: egtabites

Date: 16 October 2015

Category: egtabites

Date: 2 October 2015

Category: egtabites

Date: 29 May 2015

Category: egtabites

Date: 20 March 2015

Category: egtabites

Date: 20 February 2015

Category: egtabites

Date: 25 April 2014

Category: egtabites

Date: 11 April 2014

As of September 2013, four of the leading actors in broadcast and online radio in France have joined forces and launched a joint offer to monetise digital audio in France: Adiopack.

Adiopack enables all four platforms involved to be monetised simultaneously, presenting clients with a single tool to purchase a broad digital campaign.

Category: egtabites

Date: 15 November 2013

The new DIY.fm radio player won the 2012 "Prix Europa", the European Broadcasting Festival for the best European television, radio and online productions, in the ‘online innovation’ category.

The platform allows listeners to listen to their own, individually assembled radio programmes. Taking advantage of digital technology and with the evolving audio consumption habits in mind, tpc - a subsidiary of Swiss Radio and Television - developed a new tool that allows existing audio content to be assembled in a ‘do it yourself’ personalised online channel.

Category: egtabites

Date: 29 March 2013